For businesses, ensuring a strong return on investment from their Copilot licencing requires more than just deploying the technology. It’s about embedding AI into core processes, enabling innovation, and optimising how employees use these tools. Here’s how businesses can maximise the return on their Copilot investment:
Align Copilot with Strategic Goals
To maximise the impact of Copilot, it’s crucial to align its usage with your organisation’s broader strategic goals. Identify key business areas where AI can deliver value - whether it’s automating workflows, enhancing customer interactions, or driving more informed decision-making. This ensures that Copilot isn’t just another tool but a core part of achieving your business goals.
Train Teams to Leverage Full Capabilities
Investing in Copilot’s licencing without proper user training often leads to underutilisation. Comprehensive training workshops that educate employees on how to use Copilot’s full capabilities are essential. By empowering your teams with the knowledge to use these tools effectively, you maximise productivity and boost the overall ROI. Here at Centrality, we run a Microsoft-funded workshop just for this! Submit your details here to see if your business is eligible.
Integrate Across Departments
Copilot can add value in many areas of a business, from marketing and sales to finance and operations. Ensure that AI tools are not siloed in one department but instead integrated across the organisation. Cross-departmental use of Copilot ensures that every function benefits from AI-driven efficiencies, leading to greater organisational-wide impact and return on investment.
Focus on Process Optimisation
One of Copilot’s strengths is its ability to automate mundane and repetitive tasks, freeing up employees to focus on strategic projects. By conducting a thorough audit of current workflows, businesses can identify areas where Copilot can have the most significant impact - such as reducing administrative burdens or speeding up data analysis. Optimising processes through automation delivers both time and cost savings.
Measure and Track Performance
To ensure you are getting the maximum return from your Copilot investment, it’s important to measure its impact regularly. Set KPIs such as time saved, reduction in errors, cost savings, and improvements in decision-making. Regularly track and analyse these metrics to ensure that your business is fully capitalising on the investment. Adjust how Copilot is used based on the data to continually enhance its value.
Encourage Organisation-Wide Adoption
Licencing Copilot for a select group of employees limits its potential. To maximise ROI, encourage widespread adoption of Copilot across the business. Creating champions or AI ambassadors within teams can help drive uptake, ensuring that Copilot becomes embedded in everyday workflows. The more employees use the tool, the greater the collective value it brings.
Leverage Cutting-Edge Features for Competitive Advantage
Copilot offers more than basic automation; its advanced features, such as AI-driven insights and predictive analytics, can deliver a competitive advantage. By exploring and maximising the use of these high-value features, businesses can uncover trends, make better decisions, and innovate faster than their competitors.
Maximising the ROI from your Copilot licencing is about integrating AI deeply into your strategic goals, enabling organisation-wide adoption, and focusing on process optimisation. With the right training, measurement, and cross-functional usage, businesses can transform Copilot from a mere tool into a powerful driver of efficiency, innovation, and competitive advantage.
